Explore our featured client success stories and insights.
describes in detail how to measure performance the way your customer sees it, how to assess how your product stacks up to the competition, and how to relate that performance assessment to going rates in the market.
The Launch of Apple’s iPad Mini – a Customer Value Perspective, a case illustrating how to analyze the entry of a new product into an existing market category.
CVI’s software application for product-line management. The tools help product managers compete more effectively, innovate more successfully, know what their products are really worth, hone their value propositions, and align their cross-functional business teams. The software produces product-strategy guidelines for positioning, pricing, crafting value propositions for, and value selling your product based on a detailed comparison of it against its competitors.
See how we've helped others dominate their markets
Sed ut perspiciatis unde omnis iste natus ut perspic iatis unde omnis iste perspiciatis ut rspiciatis unde omnis iste natus. Sed ut perspiciatis unde omnis iste.
Sed ut perspiciatis unde omnis iste natus ut perspic iatis unde omnis iste perspiciatis ut rspiciatis unde omnis iste natus. Sed ut perspiciatis unde omnis iste.
Sed ut perspiciatis unde omnis iste natus ut perspic iatis unde omnis iste perspiciatis ut rspiciatis unde omnis iste natus. Sed ut perspiciatis unde omnis iste.
Sed ut perspiciatis unde omnis iste natus ut perspic iatis unde omnis iste perspiciatis ut rspiciatis unde omnis iste natus. Sed ut perspiciatis unde omnis iste
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