Value Strategy Toolkit: Developing Successful Product Strategies, a description of CVI’s software application for product-line management. The tools help product managers compete more effectively, innovate more successfully, know what their products are really worth, hone their value propositions, and align their cross-functional business teams. The software produces product-strategy guidelines for positioning, pricing, crafting value propositions for, and value selling your product based on a detailed comparison of it against its competitors.
