Download use cases of Customer Value Mapping in action and see some of the latest research.
Our latest publication offers groundbreaking insights into customer-driven business transformation and strategic value creation.
Discover cutting-edge research in customer value strategy
This webinar is intended for businesses that are launching new products that will compete with already-in-market alternatives, have a mission to gain market share or to stem market-share losses or are earning below-par margins.
This paper has sections on (1) Approaches to Customer Value Measurement, (2) Customer Value Accounting for Market-Value Pricing, and (3) Building a Market-Value Marketing Strategy System
An online, on-demand seminar, demonstrating the latest techniques and tools for customer value analysis (CVA), product positioning, and Market-Value pricing
Explore transformative customer value strategies from leading organizations
describes in detail how to measure performance the way your customer sees it, how to assess how your product stacks up to the competition, and how to relate that performance assessment to going rates in the market.
The Launch of Apple’s iPad Mini – a Customer Value Perspective, a case illustrating how to analyze the entry of a new product into an existing market category.
CVI’s software application for product-line management. The tools help product managers compete more effectively, innovate more successfully, know what their products are really worth, hone their value propositions, and align their cross-functional business teams. The software produces product-strategy guidelines for positioning, pricing, crafting value propositions for, and value selling your product based on a detailed comparison of it against its competitors.
Bradley Gale is the intellectual architect behind the Customer Value Management (CVM) methodology and the author of the book “Managing Customer Value,” which was originally released in the 1980s.
Discover how our strategic insights can transform your organization's competitive positioning and growth trajectory.
